It's been a while since I've sent one of these.
If you've been here for a bit, you know I only send emails when I have something useful and non-generic to share. I’m getting back in your inbox because I’m seeing advisors sleeping on the biggest month of the year.
December isn’t downtime; it’s pipeline season.
Not because people are actively signing paperwork, but because this is the month people talk the most.
Holiday parties. Old friends catching up. Coworkers comparing years. Country clubs buzzing.
And in those conversations, someone always says:
“I need to get my finances organized in January.”
“I’ve been meaning to review my 401(k).”
“We should talk after the holidays.”
What most advisors miss is that the January pipeline is built in December - through visibility, not selling.
Behavioral scientists call this the Availability Heuristic. When people make decisions (like who to hire in January), they don’t scan the entire market. They choose the option that is most easily “available” in their memory.
LinkedIn is just the digital version of those holiday small talk conversations. Except you can reach 100x more people in a fraction of the time and effort and hangover.
When you stay lightly visible right now, you hack that mental availability. You become the “easy answer” when they are actually ready in January. When you go quiet, they forget - not out of judgment, just from memory decay.
If you’ve struggled with consistency, find an hour this week and write three short posts that answer a question you got in a client meeting this week. Schedule them out one per week. That’s enough to get started.
When you’re present in their inboxes and feeds, it goes a long way. You likely won’t hear it’s happening, but clients feel cared for, prospects stay warm, and you remain memorable without grinding out content.
If you want, I can share more examples or walk through how advisors are using this heading into January. Just reply “more examples,” and I’ll send them over.
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Read This
Here are two resources that back up why “light touch” visibility wins right now.
The psychology of being top-of-mind
Read this if: You feel guilty for sending “simple” updates instead of deep analysis.
Key Insight: You don’t need to be the smartest advisor in the room every single week; you just need to be the most recent one. Frequent, lightweight communication (like a weekly newsletter) beats sporadic brilliance because it keeps you “available” in their memory when decision-time comes.
Why it matters: Research on the Availability Bias shows that 63% of investors rely heavily on information that is “readily available” in their minds rather than doing deep research.
The feature beating the LinkedIn feed (Kait LeDonne, LinkedIn Pulse, 2025)
Read this if: You’re looking for a “growth hack” not many people know about.
Key Insight: LinkedIn newsletters bypass the feed and get delivered by email + notifications, which makes them far closer to “guaranteed impressions” than regular posts. Real numbers from a practitioner with ~55k subs showing her newsletter drives more leads than any other LinkedIn channel.
Why it matters: While post reach fell ~40-50% during algorithm swings, her newsletter open rate held steady around 22%, giving predictable attention each send.
Steal This
How to turn a client question from a meeting into an engaging LinkedIn post. Use this anytime a client asks you a great question in a meeting, email, or review session.
HOOK (choose 1 style)
Pick one of these and drop your client’s question or scenario into it:
1. Curiosity Hook
“A client asked me a question this week that every investor should hear.”
2. Problem/Pain Hook
“If you’ve ever worried about whether you’re ‘on track,’ you’re not alone.”
3. Story Hook (highly viral)
“A client sat across from me looking stressed. Then they asked this…”
REHOOK (line 2–3, designed to earn the ‘See more’ click)
Use one of the following:
“And it’s probably the same question you should be asking.”
“Their question exposed a problem most people never notice until it’s too late.”
BODY (convert the conversation into a mini-story + insight)
1. Set the scene (1–2 short lines):
Who asked the question? (Keep anonymous.)
What was the situation?
What emotion was present? (Fear, confusion, uncertainty, excitement.)
“They were worried about whether they were saving enough to retire at 60.”
2. Share the actual question (quote if possible):
“They asked: ‘How do I know if I’m doing the right things with my money?’”
3. Deliver your simple explanation (1–3 points max):
Use short, skimmable lines or a mini list (proven viral format):
“Here’s what I explained:”
1. [Principle #1]
2. [Principle #2]
3. [Principle #3]
Keep it non-jargony and human. Viral posts avoid complexity.
4. Add the emotional or mindshift takeaway:
“Most people don’t need more complex strategies - they need more clarity.”
“It’s never about the perfect plan. It’s about having a plan you actually understand.”
This is where relatability + insight = virality.
CLOSE (simple, memorable, optimistic)
Tie the story back to the reader:
“If you’ve been wondering the same thing, you’re not alone.”
CTA (subtle - encourages engagement, not salesy)
“Curious what questions you should be asking your advisor? Drop a comment.”
The advisors winning in 2026 are the ones showing up consistently in the places their future clients are already looking. Build your system now, and January will take care of itself.
Until next week,
Augustus
Augustus Christensen
Founder & CEO
Share Scoops
